Why did the Mamba dating site change its name?
I believe that sweets are harmful not only to humans.
Candies and websites
Mamba is the largest Russian dating site. He managed to gain an impressive audience and many loyal fans. Reviews of a little-known and simply dishonest resource are full of calls like “Quit this deal and go to Mamba” and “Mamba has no idea.”
Contents of the article:
Constantly striving to move forward, the Mamba team decided to conquer the international market. Naturally, of course, this is logical.
But few people know that in 2013 the site was opposing manufacturers of chewy snacks.
If you”re over 18 years old, you probably know that they just launched a commercial with the slogan “Everyone loves Mamba!” You probably remember that they aired their commercial with the slogan “Everyone loves Mamba!” Of course, the advertisement was not about the website, but about chewing candies in bright, multi-colored wrappers. Tiny, sour, cool flavors—remember those?
The company bought the domain under the name Mamba and refused to compromise. They can understand that whoever stood up first gets the slippers.
But don’t refuse to enter the international market because of this! There was an urgent need to come up with something. This “something” should be different from “Mamba” and at the same time completely copy the usual name.
So Mamba became “Bambo”. Even before entering the international arena, the site boasted an impressive number of foreign users. Indeed, these were mainly Russian-speaking immigrants and former residents of the Soviet Union.
It was decided to begin the conquest of the world with India. At that time, there were no such “mamba” resources. Therefore, they used a freemium (free + premium) business model. They then planned to conquer Brazil, South Africa, Turkey and other countries.
Read also: Why do you need a dating site to get married?
To understand why so many couples are looking for single dating sites, you must first understand what marriage is. Marriage is perhaps one of them.
Russian users might not know what was happening. Mamba. ru continued to work, and Russian users were not redirected to Wamba. ru.
Forecasts
Analysts believed that Mamba. ru would have a hard time competing with Badu.
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This platform is currently the largest in the industry. In 2013, she was already a dangerous opponent.
Mambe officials said they use a variety of methods. For example, the plan was to temporarily place the site (and all revenues) in the hands of major industry players in order to gain viewers. The option of directly purchasing traffic was also considered.
Volna predicted a long road to conquering international markets — from three to five years. Analysts do not exclude the possibility that the income of foreign sites will exceed Russian ones.
Result
- At the moment, the site”s audience is more than 400 million users.
- The site has a “People Nearby” feature that shows that there are men and women who are a significant distance away from users.
- There are more than 11, 000 “streams”—live broadcasts—per day.
- The site has an official application on GooglePlay and AppStore.
- Mambo is used in more than 50 countries around the world.
- Mamba has over 50, 000 affiliate sites.
- Millions of people are online at any given time. The exact number of users can be viewed on the site itself in the “About Us” section (“About Us”).
- The application is installed more than 1 million times a month.
- More than 2 million “logs” are created per day.
- Users upload more than 70, 000 photos every day.
- More than 20, 000 new users register daily.
The results speak for themselves.
Roses smell like roses. The MAMBA team was definitely not going to give in when they decided to enter the international market.
